I'm Wiebke Hungrichhaußen, Head of Brand Studio at Celebrate Company. I've spent 16 years in branding and creative leadership, and I'm convinced that AI agents can help creative teams work faster and more efficiently today.
Selected Work
01. Brand Relaunch
Led the complete CI relaunch of kartenmacherei. Working with an external agency, I developed a new visual concept, and the resulting guideline is now used for AI-generated imagery, giving kartenmacherei, fairparterie, and Rosemood clear visual differentiation.
02. AI Agent Workflow
Creating a single banner used to take about 30 minutes, plus another 10 minutes to upload and publish it in the CMS, one banner at a time. I built an agent workflow that creates banner designs in Figma on its own and publishes them straight to the CMS. What used to take 40 minutes per banner now takes about 10. Because the agent can work on multiple banners in parallel, a whole holiday campaign can come together in one go instead of banner by banner.
How I Work
I lead with energy and a clear ambition: to move my team forward in substance and in how we work with technology. At Celebrate Company, I hold budget and personnel responsibility for the Brand Studio, three teams, and 15 people, including annual development reviews. When things get tight, I step in myself. When we recently lacked capacity, I took over our photoshoots entirely, from planning to execution.
Recommendation
«Wiebke brings a rare combination: she's a truly talented designer who understands both the business and the customer perspective at the same time. As a business owner, that was incredibly valuable to me. I always felt truly understood, and I had in Wiebke a sparring partner on equal footing who knows how to make a real contribution to our strategic goals through design. On top of that, she brings so much energy to every project and radiates joy in everything she does, which makes working together truly rewarding!»
Farah Rajab, Business Owner at Celebrate
Career
02/2026 to present
Celebrate Company (kartenmacherei, fairparterie, Rosemood)
Budget and personnel responsibility for the Brand Studio, three teams, 15 people, annual development reviews. Responsible for brand strategy across all three brands.
02/2021 to 01/2026
Celebrate Company
Led an 8-person design team, built cross-channel design systems.
02/2017 to 01/2021
Ludwig Görtz GmbH
Responsible for UX and visual redesign of goertz.de and design of all digital touchpoints.
10/2010 to 10/2016
BOOM, thjnk, DDB, Publicis (Agencies)
Designed digital and print campaigns for clients including TUI, EDEKA, Telekom, and Jägermeister.
Tools & Skills
Wiebke Hungrichhaußen